Creative Direction for Saks Menswear

I art directed a series of images for the Men's Design Lab at Saks Fifth Avenue, featuring bold, graphic shots of emerging designer brands to appear in Details Magazine and Saks catalogs. 
As Saks invested heavily in designer sneakers, I art directed a campaign centered around literally elevating the art of the sneaker.
Saks Fifth Avenue's first Father's Day book was to be filled with predictable basics like ties, belts and shirts. I turned them all into precious objects, worthy of their own systems of anthropological classification.
The book had the year's highest merchandise sell-through, and we've done a Father's Day book ever since.
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