Bringing star power to fashion

Every retailer needs to differentiate themselves. At Saks, we’ve spent the last few years building a strong connection to Hollywood, bringing its stars and stories to our marketing campaigns...all while leveraging the partnerships for profit.
I interviewed the stars of Disney’s Cinderella for our magazine’s cover stories in advance of a major red carpet moment featuring designer glass slippers at the store. 
For the premiere of Empire’s second season, I built stories around each of the characters and amplified their most memorable quotes nationwide.
Leading up to the premiere of Miss Peregrine’s Home for Peculiar Children, we went beyond the magazine, producing compelling video content and even organizing artful collaboration in the Saks windows between Tim Burton and Marc Jacobs.
With content spread across all channels for shows like Outlander, Billions and Good Behavior, Saks became a go-to resource for introducing movies and TV shows to fashion lovers.
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