Hudson's Bay wanted to introduce a new generation of customers to Canada's favorite store. So we developed an offbeat social media campaign featuring the less-celebrated emotions of the holiday season—stress, boredom, even loneliness—and gave those feelings a catchy new expression:
Just cry out "ELF MY LIFE!" and all holiday worries are resolved with unexpected products from Hudson's Bay. The approach expanded the customers' idea of what can be found at The Bay, and tied the campaign to measurable sales increases.
A series of 6-second videos made perfect YouTube ads and Instagram posts...all capturing a moment of holiday angst that can be solved by Hudson's Bay.
The campaign was perfect for Instagram.
We created immersive microsites for both mobile and desktop, with engaging videos and offbeat product recommendations throughout.
The social media-driven campaign was a huge success—especially on mobile, where site visits were up 80% and conversion increased 85% over the prior year.